Cohen says that in the markets
today they hire only good looking people with or without job experience. I agree
that is what is happening, I do not really think that is the right thing to do,
but in my opinion it is smart because it is bringing them customers and a lot
of money. If you go to a store with less attractive people it is less likely
that you will come back to that store, but in a case that you go to a store
with attractive people than most people are bound to come back to that store
not only because of the good clothing but to see the girls or guys again. So in
my own opinion I think that it is wrong, but again smart when it comes to
business, but still they shouldn’t hire people because of their looks,
ethnicity, or lack of appearance. They should hire people because they know
they are willing to be committed and work as hard as one should work.
I
also have experience with going to stores such as Cohen explained it, there is
good looking girls and fit guys and also a lot of gay people, so it makes the
customers want to come back. The people are also very friendly, but still that
is about all, I guarantee that they have no job experience, so they shouldn’t
get hired for what their appearance is. I am not really sure if this is right
but stores such as American Eagle, Forever 21, H&M, Abercrombie, and Hollister,
people know that it is an attractive place and very good clothing, so maybe
only attractive people apply there because they know there pretty and they
think there qualified and non-attractive people do not even try to apply for
these stores because they know that it is good and so they do not even bother
to apply because they assume it is too good of a job for them. From my point of
view I do not think that the workers of these stores should approach only good
looking girls and guys asking if they need a job because that is truly wrong
they should at least ask anyone or just let the people ask them or put out
wanted signs instead of approaching certain people. It is not just with these
clothing stores it can apply to really any store such as GNC the vitamins and
protein store; I have been to about three or four different GNC’s and I am not
even joking when I say that all the workers were just all buff, there was not
one single little or fat guy, and they also had decent looking girls but barely
any girls.
Cohen
makes a lot of very good points in his paragraph when he was talking about how
the market works and how they get business. Cohen states that, “It’s really
important to create an environment that’s enticing to the community,
particularly with the younger, fashionable market. A guy wants to hang out in a
store where he can see good-looking gals.” So he is saying that the companies
only are basically interested in young good looking girls, so there the only
ones that fit the picture in the business. A lot of my friends actually do like
to go to stores like that to see all the young girls that work there and kind
of for the clothes but mostly for the girls, so Cohen is completely right when
he said guys just want to hang out where the girls are but in my case I do not
like to do that because I have a girl friend so there is no point for me to go
soul searching because I am good where I am with my girlfriend. Cohen also
states that, “retailers defend the approach to hiring based on image as
necessary and smart, and the industry experts see the point.” So once again
they hire for looks not necessarily on brains and experience. I would much
rather have someone who knows what they are doing than someone with no clue of
what they are doing, because now that person has to take time out of his day to
teach the person what to do instead of hiring someone who knows what to do and
spend the rest of the day doing whatever the manager could of done.
So
there are both pros and cons of a good looking person working for you and a not
so good looking person working for you. So if you have a beautiful girl working
for you most likely with no experience and have to teach her what to do, how to
act and all the basics and it can really be a hassle. The pros of having a good
looking girl is that it brings more customers and makes them want to come back.
The pros of having a not so good looking girl working in a store like that is
most likely that they have experience and know what they are doing and know how to act and gets things done
faster than a non-experienced person. The only cons of a not so good looking
person is that it may not attract a lot of people but the people already know
what the clothes of the store looks like so I can almost guarantee you that if
they hired not so good looking people there business will still be booming with
customers so now I see it as they have nothing to lose if they hire anyone, so I
think that they should consider that and give it a try. But it is not illegal
so they cannot stop what they are doing but maybe the company or the top person
should just think about what they are doing because only a person with no heart
should know that the stuff they are doing is wrong, they should just hire
anyone, I guarantee the good looking girls do not need the money as much as a
bad looking person needs it.
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