Wednesday, October 12, 2011

[essay] retailing stores


Cohen says that in the markets today they hire only good looking people with or without job experience. I agree that is what is happening, I do not really think that is the right thing to do, but in my opinion it is smart because it is bringing them customers and a lot of money. If you go to a store with less attractive people it is less likely that you will come back to that store, but in a case that you go to a store with attractive people than most people are bound to come back to that store not only because of the good clothing but to see the girls or guys again. So in my own opinion I think that it is wrong, but again smart when it comes to business, but still they shouldn’t hire people because of their looks, ethnicity, or lack of appearance. They should hire people because they know they are willing to be committed and work as hard as one should work.
                I also have experience with going to stores such as Cohen explained it, there is good looking girls and fit guys and also a lot of gay people, so it makes the customers want to come back. The people are also very friendly, but still that is about all, I guarantee that they have no job experience, so they shouldn’t get hired for what their appearance is. I am not really sure if this is right but stores such as American Eagle, Forever 21, H&M, Abercrombie, and Hollister, people know that it is an attractive place and very good clothing, so maybe only attractive people apply there because they know there pretty and they think there qualified and non-attractive people do not even try to apply for these stores because they know that it is good and so they do not even bother to apply because they assume it is too good of a job for them. From my point of view I do not think that the workers of these stores should approach only good looking girls and guys asking if they need a job because that is truly wrong they should at least ask anyone or just let the people ask them or put out wanted signs instead of approaching certain people. It is not just with these clothing stores it can apply to really any store such as GNC the vitamins and protein store; I have been to about three or four different GNC’s and I am not even joking when I say that all the workers were just all buff, there was not one single little or fat guy, and they also had decent looking girls but barely any girls.
                Cohen makes a lot of very good points in his paragraph when he was talking about how the market works and how they get business. Cohen states that, “It’s really important to create an environment that’s enticing to the community, particularly with the younger, fashionable market. A guy wants to hang out in a store where he can see good-looking gals.” So he is saying that the companies only are basically interested in young good looking girls, so there the only ones that fit the picture in the business. A lot of my friends actually do like to go to stores like that to see all the young girls that work there and kind of for the clothes but mostly for the girls, so Cohen is completely right when he said guys just want to hang out where the girls are but in my case I do not like to do that because I have a girl friend so there is no point for me to go soul searching because I am good where I am with my girlfriend. Cohen also states that, “retailers defend the approach to hiring based on image as necessary and smart, and the industry experts see the point.” So once again they hire for looks not necessarily on brains and experience. I would much rather have someone who knows what they are doing than someone with no clue of what they are doing, because now that person has to take time out of his day to teach the person what to do instead of hiring someone who knows what to do and spend the rest of the day doing whatever the manager could of done.
                So there are both pros and cons of a good looking person working for you and a not so good looking person working for you. So if you have a beautiful girl working for you most likely with no experience and have to teach her what to do, how to act and all the basics and it can really be a hassle. The pros of having a good looking girl is that it brings more customers and makes them want to come back. The pros of having a not so good looking girl working in a store like that is most likely that they have experience and know what they are doing  and know how to act and gets things done faster than a non-experienced person. The only cons of a not so good looking person is that it may not attract a lot of people but the people already know what the clothes of the store looks like so I can almost guarantee you that if they hired not so good looking people there business will still be booming with customers so now I see it as they have nothing to lose if they hire anyone, so I think that they should consider that and give it a try. But it is not illegal so they cannot stop what they are doing but maybe the company or the top person should just think about what they are doing because only a person with no heart should know that the stuff they are doing is wrong, they should just hire anyone, I guarantee the good looking girls do not need the money as much as a bad looking person needs it.



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